Beauty’s Found Generation X

Beauty’s Found Generation X

PARIS ­— Sonsoles Gonzalez began noticing changes to her hair beginning in her early 40s. “I used to have very thick, full, long hair, and I started feeling like my ponytail was shrinking, it was very dry,” she said. “I knew it was because of hormonal changes.”

So the seasoned beauty executive — who’d worked at L’Oréal and Procter & Gamble, where she steered Pantene globally — set out to understand the phenomenon and launched the Better Not Younger brand in March.

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